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Nov 012014
 
alex

Alex and Ani

Customer Success Story

Alex&Ani_img

Customer Profile

Founded in 2004, lifestyle brand Alex and Ani is a retail pioneer in corporate consciousness with its sustainable initiatives and high quality, hand-crafted, eco-friendly jewelry, made 100% in America.
Market:
North America
Industry:
Apparel and Accessories
Challenge:
Marketing & Conversion, Performance & Scalability,
User Experience & Design
Magento Solution Partner:
Modacom

“We needed a platform to keep up with our explosive growth, and that was Magento.”

Carolyn Rafaelian,
Founder, Creative Director, and CEO

Charming Customers Online & Off for Outstanding Growth

Challenge

Support Exponential Growth of a Lifestyle Brand

Named after two of her daughters, Alex and Ani sprang from Carolyn Rafaelian’s vision for sustainable jewelry, made in America, that captures a positive energy and gives women a unique opportunity to express their individuality. Rafaelian wanted Alex and Ani to be about mindful lifestyle and the introspective journey that the customer takes to express their spirituality; the resulting brand experience was so effective that they needed a site that could support their exponential growth without compromising their core values.

 

Solution

Strategic Marketing Support, Data Driven Personalization

Replatforming to Magento Enterprise Edition gave Alex and Ani the flexibility to integrate with marketing tools like Salethru for CRM and personalization, Adobe for Analytics, and Audience Management and Kenshoo to drive deeper engagement across paid channels. They also partnered with eBay Enterprise Marketing Solutions to refine their social strategy and mobile presence and master frequency targeting and capping across channels. “We needed an agency that was able to not only understand the Magento platform, but to also scale,” said Ryan Bonifacino, VP of Digital at Alex and Ani. “We’re one of the fastest-growing retailers in the world so it made great sense for us to invest in the eBay Enterprise relationship.”

 

Results

Laser Focused Strategy = Astounding Growth

Alex and Ani has seen meteoric growth with their data-driven strategy—3,569% and over $240 million in sales from 2012 to 2013 alone. Alex and Ani has not only grown from 30 to 1,000 employees since 2010, but they have also had a positive impact on 4,000 jobs in Rhode Island. Because of their work with eBay Enterprise and Kenshoo, Facebook ads accounted for $3.6 million of their revenue in 2013, and also helped them boost their AOV in Paid Social by 434% in six months. And, finally, true to their roots, Alex and Ani has also donated over $10M as a result of product sales from their Charity by Design program, with only 32 SKUs out of 2,000+.

 

Nov 012014
 
liqor

Shorty’s Liquor

Customer Success Story

Shortys_img

Customer Profile

Shorty’s Liquor CBD is Sydney's premier supplier of corporate beverages and fine wine experiences.
Market:
Asia/Pacific
Industry:
Food & Beverage
Challenge:
Marketing & Conversion, User Experience & Design,
Performance & Scalability
Magento Solution Partner:
Modacom

“Making sure our online experience would match our customers’ very high expectations was absolutely key at the outset of this project.”

Dave Short, Owner

Uncorking B2B eCommerce Success with Magento

Challenge

Extending a Great Reputation for Service to Online

With 31.4 billion bottles of wine sold globally each year, the question for drinks retailers is how to stand out from the crowd. Shorty’s Liquor CBD has done just that since 2004 by focusing on the corporate market and providing exceptional service to blue-chip businesses, catering companies, and iconic Australian venues. It was critical that the online experience be best-of-breed.

 

Solution

A Site Focused on Corporate Customers’ Needs

Magento Silver Partner, webqem, chose Magento Enterprise Edition to deliver on Shorty’s exacting requirements:

  • Near-time integration (one minute update intervals) with stock database, including two-way communication for orders, customer information, pricing update, and catalogue management. Tinx-it provided the integration solution between the Microsoft ERP and Magento.
  • PayPal and eWay payment gateways and shortlist functionality for a quick re-ordering process. Fully responsive with multiple breakpoints (smartphone to standard desktop), and even extra-wide desktop for corporate users with large format screens
  • Temando shipping plug-in provides streamlined delivery fulfilment and complex delivery rules such as Same Day before 10am, Cold, Pick a day with Am or Pm time options
  • Integrations with the cloud-based Financials for Office 365 by Microsoft Dynamics cut order processing by up to 50 percent and an ERP system for customer-specific pricing
  • Integration with approval system for financial monitoring of orders

 

Results

A Premium Experience Triples Sales

“We wanted a premium experience that would make corporate beverage purchases easier and more efficient while maintaining the personality of the business. It’s clear we absolutely smashed that goal, with online sales accounting for 30% of our business within just 16 weeks of launch,” says Dave Short, Owner of Shorty’s Liquor CBD. Other results include a three-fold increase in online sales within the first quarter, and a considerably faster site than all major competitors (by a minimum of 13%, and as much as 24%). According to Mr. Short, the biggest benefit gained is the ability to grow. “As Shorty’s Liquor CBD prepares to celebrate its 10th birthday in December 2014, it is poised for business growth well into its second decade.”

 

Nov 012014
 
boxprk

BOX PARK

Customer Success Story

Boxpark_img

Customer Profile

Located in the heart of London and featuring innovative local and global brands, BOXPARK is the World’s first pop-up mall.
Market:
Europe
Industry:
Retail
Challenge:
Third Party Integrations, User Experience & Design,
Performance & Scalability
Magento Solution Partner:
Modacom

“As the leading SMB
eCommerce platform in the
market, Magento and the
breadth of its ecosystem were
a fantastic fit to help us realize
our vision for BOXPARK at
Shoreditch.”
Roger Wade, Founder, BOXPARK

Challenge

Extending Omnichannel Opportunities to Growing
Brands

Serial entrepreneur and CEO Roger Wade created BOXPARK to give innovative, up-and-coming brands access to the same omnichannel options that only larger brands could access. “The average multichannel customer [spends] 300% more than the typical, in-store customer,” said Wade. “Yet a
multichannel experience was prohibitively expensive to develop, so we set out to develop a multichannel solution for independents at little or no setup costs.” Wade wanted BOXPARK to bring together in-store, online, mobile, and social commerce together in a seamless way.

 

Solution

A Plug-an-Play Platform to Tie It All Together

BOXPARK provides all of the services merchants need across channels: retail space, POS, and a mobile and social web presence that are all tied together by the Magento platform. Wade saw Enterprise Edition as the best solution because it was the leading SMB solution in terms of market share and because it came with a robust global ecosystem of partners and developers. “What that meant was that there were lots of extensions out there that we could use. All we really had to do working with our developers was to put those apps together,” says Wade. BOXPARK is integrated with:

 

Results

An inspiring Brand Eperience - in About a Week

BOXPARK aimed to create a total “shop-in-a-box” for their customers, and, with the Magento platform as a base, they’re able to get shops operational in about a week. “I think [customers] are amazed by it,” says Wade. “BOXPARK marketplace allows small independents to have a sophisticated multichannel solution with little or no set up costs. They just need an iPad or tablet and they are up and running with full multichannel capabilities.” Ultimately, BOXPARK isn’t just where you shop. It’s an inspiring and enjoyable place to drop in and hang out. It’s what a real brand experience should be all about.

 

Oct 252014
 

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