Phone   6733 1231
Nov 012014

City Winery

Customer Success Story


Customer Profile

City Winery combines a fully-functioning winery with intimate concerts, food and wine classes, private events, and fine dining.
North America
Food & Beverage
Configurable Product Ordering, Performance & Scalability,
Multi-site / Multinational
Magento Solution Partner:

“With Magento Enterprise Edition, right away we got this platform that was solid, able to scale with us, and support our needs into the future.”

Josh Dorf,
Board Member & Technical Advisor,
City Winery

A Rock-Solid Foundation for a Unique Business


A Unique Platform for a Unique Concept

SCity Winery started with a completely customized web solution, but realized it wasn’t going to scale with their business. They needed a platform that could support both their winery business and their live concert events by:

  • Connecting their wine, fine dining, and concert businesses on one platform
  • Integrating with custom modules like their ticket ordering and seat selection module
  • Providing a stable platform that can handle high peaks in traffic and ordering
  • Managing multiple locations



A Rock-Solid Foundation to Build On

Because Magento Enterprise Edition gave them over 70% of what they needed out of the box, City Winery could focus on the custom modules that manage their ticket ordering system, loyalty program, and concierge tool, as well as extensions to manage accounting and recurring billing. “One of the great advantages is that the architecture of this platform allowed us to create this module that would drop right into the solution, so that, once those orders came in from our custom piece[s], they are plunked right into the existing order management process of Magento Enterprise Edition,” says City Winery Board Member and Technical Advisor, Josh Dorf.



Outstanding Performance Under Pressure

City Winery has seen tremendous growth in daily orders and their loyalty program (it’s grown to more than 3,000 members), and they have plans to add more locations and build out their mobile site. But most important to their business, they now have a site that can perform under pressure and fully support their business. “Last year we had Prince at a last minute event. The spike on the servers was tremendous, and not going down is key. Having that rock solid foundation, that’s what Magento Enterprise Edition gave us,” says Dorf.


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