BOX PARK
Customer Success Story
Customer Profile
Located in the heart of London and featuring innovative local and global brands, BOXPARK is the World’s first pop-up mall.
Market:
Europe
Industry:
Retail
Challenge:
Third Party Integrations, User Experience & Design,
Performance & Scalability
Magento Solution Partner:
Modacom
“As the leading SMB
eCommerce platform in the
market, Magento and the
breadth of its ecosystem were
a fantastic fit to help us realize
our vision for BOXPARK at
Shoreditch.”
Roger Wade, Founder, BOXPARK
Challenge
Extending Omnichannel Opportunities to Growing
Brands
Serial entrepreneur and CEO Roger Wade created BOXPARK to give innovative, up-and-coming brands access to the same omnichannel options that only larger brands could access. “The average multichannel customer [spends] 300% more than the typical, in-store customer,” said Wade. “Yet a
multichannel experience was prohibitively expensive to develop, so we set out to develop a multichannel solution for independents at little or no setup costs.” Wade wanted BOXPARK to bring together in-store, online, mobile, and social commerce together in a seamless way.
Solution
A Plug-an-Play Platform to Tie It All Together
BOXPARK provides all of the services merchants need across channels: retail space, POS, and a mobile and social web presence that are all tied together by the Magento platform. Wade saw Enterprise Edition as the best solution because it was the leading SMB solution in terms of market share and because it came with a robust global ecosystem of partners and developers. “What that meant was that there were lots of extensions out there that we could use. All we really had to do working with our developers was to put those apps together,” says Wade. BOXPARK is integrated with:
- eBizmarts’ POS app & a mobile app by Poq Studio
- PayPal Express Checkout & an app with scan-to-share or -buy
- On Tap Group’s visual merchandizer
Results
An inspiring Brand Eperience - in About a Week
BOXPARK aimed to create a total “shop-in-a-box” for their customers, and, with the Magento platform as a base, they’re able to get shops operational in about a week. “I think [customers] are amazed by it,” says Wade. “BOXPARK marketplace allows small independents to have a sophisticated multichannel solution with little or no set up costs. They just need an iPad or tablet and they are up and running with full multichannel capabilities.” Ultimately, BOXPARK isn’t just where you shop. It’s an inspiring and enjoyable place to drop in and hang out. It’s what a real brand experience should be all about.