Björn Borg
Customer Success Story
Customer Profile
Global brand Björn Borg manufactures and sells underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.
Market:
EMEA (Europe, Middle East, & Africa)
Industry:
Apparel and Accessories
Challenge:
Marketing & Conversion, User Experience & Design,
Multisite/Multinational
Magento Solution Partner:
Modacom
“The new Online Store enabled our customers to do e-business with us in a simple and robust way.”
Cristian Corotto,
Head of Online Channel
Björn Borg Serves a Great Responsive Site
Challenge
Improve Functionality and Get Responsive
Though Björn Borg’s eCommerce site delivers a relatively small proportion of the company’s total revenue at this stage, the company views it as strategically important to deeper customer engagement and future growth. Björn Borg’s previous site was not user friendly and the check-out process required navigation through a number of screens—a problem that contributed to cart abandonment. Björn Borg needed to make the site easier for both their customers and their staff to use while maintaining a low total cost of ownership.
Solution
Redesigning with Responsiveness in Mind
With a young and fashionable clientele, Björn Borg was keen to use its site to deliver a consistent and optimized customer experience, regardless of device and screen size, while staying true to its brand values of passion and innovation. Magento Gold Solution Partner Vaimo recommended a responsive redesign on Magento Enterprise Edition to deliver the customer experience that Björn Borg was looking for while saving the company a lot of time and money.
Vaimo’s solution included stylish upgrages to their product display, product filtering functionality in the navigation and cross-selling functionality. Vaimo also improved Björn Borg’s checkout process including localizing currency and languages.
Results
Clean, Responsive Site = More Conversion
In three-month’s time, Vaimo built a fantastic responsive site for Björn Borg with significantly improved navigation and checkout process. They also gave Björn Borg more control with the ability to manage ongoing web-developments such as content campaigns and promotions in-house.